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A History Of Local Search
Search engines have revolutionized how we learn, shop, and find what we need. They have helped people all over the world to use the power of the internet to its fullest. During this time, the...
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How Local SEO Works
So what is local search? Google Says:“Local search ranking refers to the placement and order of local information on a Google or Google Maps organic search results page. There are a variety of factors...
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The Importance Of Local Search: A Case Study
I recently headed over to Colorado in the USA for some frolics in the snow. I had been there before and if there’s one thing I remembered, it was that you could get a fantastic steak if you knew where...
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What Local SEO Means For Small Businesses
In this post I’d like to talk to present some points as to what local search means for small/medium sized businesses, and why you as a local business should love local SEO.1) It’s easy/ (easier)Local...
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Understanding Your Analytics Using Custom Advanced Segments
Google Analytics is arguably the most powerful reporting tool available when it comes to understanding how visitors are using your website. The data provided is unrivaled among other tools and can...
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Why do I need content marketing?
Content is often an afterthought – after investing in development, design and SEO, it may seem like your business’ online needs are already met. However, content marketing has become more and more...
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New Client Announcements
We’ve had a busy start to the year so far, and have taken on several new clients, for whom we’ll be delivering a range of digital services.Barings Solicitors: PPC ManagmentBarings chose CandidSky to...
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The CandidSky Guide to Content
In the first of our content marketing series, we outlined exactly how your business can benefit from a great content marketing strategy. Now, we’re moving on to the different types of content. Although...
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Marketing Analytics: How to measure your SEO
Online marketing should start and end with analytics. Unlike traditional forms of advertising, every visitor, every action, and every penny spent can be accounted for and analysed. This is the first of...
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Marketing Analytics: How to measure your PPC
Online marketing should start and end with analytics. Unlike traditional forms of advertising, every visitor, every action, and every penny spent can be accounted for and analysed. This is the first of...
View ArticleMarketing Analytics: How to measure your blogging
Online marketing should start and end with analytics. Unlike traditional forms of advertising, every visitor, every action, and every penny spent can be accounted for and analysed. This is the third of...
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Why white space is important
When discussing white space with people who don’t necessarily have a design background, often it can be interpreted as wasted space, when in fact it’s the complete opposite. The truth is that it’s...
View ArticleGoogle Drive experiences major outage, halting productivity
Google Drive, the cloud-based service which holds a number office programs (such as Google Docs), is experiencing major issues today.Many people have raced to Twitter to express their disappointment at...
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Inbound and Outbound Marketing Explained
Marketing is a hugely broad discipline and, as such, covers a wide variety of methods and approaches. Breaking these methods down a little further can help us to understand their purpose, when it’s...
View ArticleEmily joins the CandidSky team
I’m Emily and I’m CandidSky’s new content strategist. I’m going to be helping the team by devising and implementing digital campaigns, mainly focusing on blog management, social media management and...
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Rivermead Global Properties Win AIPP Award
Rivermead are a global property service, specialising in property in Egypt, Cyprus and Turkey. Based in Oldham, Rivermead guide buyers throughout the entire process, providing contact with properties...
View ArticleUnderstanding Fonts
During the process of building a website, the use of fonts is often misunderstood. This post isn’t about how to choose fonts for a website, it’s to do with understanding the sometimes difficult...
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TicketText Launches
We’re pleased to announce the launch of a brand new website for TicketText, an online ticketing company who provide e-tickets for local and national events. Their e-ticketing system removes the need...
View Article8 tips for planning a digital marketing campaign
Tom posted an article this month on the difference between inbound and outbound marketing which explains some applications of each technique as part of a digital strategy. In this post I’d like to give...
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George Hill Launches
We’re pleased to announce the launch of another new website: George Hill Timber and Building Supplies. George Hill is a leading independent supplier of timber, building supplies and other top-quality...
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